Story — nee.ss

2002–07

Strategy games & late nights

Diablo II and StarCraft until sunrise at a friend's place. Competitive by nature from the start — always wanting to be one of the best at whatever I was doing. That didn't come from school. It came from games.

2007–14

Professional poker

Went broke twice before it clicked. Ran $400 up to six figures. Beat Isildur1 online. Won a heads-up tournament against Bryn Kenney and Daniel Colman before either of them were famous. Quit in 2014 when the passion ran dry. Learned everything worth knowing about risk, psychology, and what money does to your head when you have too much of it at 25.

2014–18

Six startups. Six lessons.

A beverage company. A food subscription service (acquired in 8 months). A dropshipping business. Most of them didn't work, and every single one made me better at the next. You can fall as many times as you need to, as long as you learn something and stand back up. I don't think of any of them as failures — they're where the knowledge came from.

2018–24

AvalonKing — $0 to $1MM in 15 months

Co-founded an automotive care brand with $10K. Met my co-founder in a Facebook group, flew to Dusseldorf, shook hands on a rough plan. Figured out that you don't sell the sausage, you sell the sizzle. Grew it into one of the fastest-growing DIY automotive brands in the world. Exited. Proud of it.

Now

Building again.

Living in Kastrup with Camilla and our daughter. Running GP75 — building, investing in, and advising vertical AI startups. Always planning the next trip somewhere. Quietly trying to be better at all of it.